The Margin: This clingy polka-dot costume from Spain has gone viral, and it seemingly has extra Instagram followers than you


It’s a black-and-white, polka-dotted, long flowing dress. And it’s clearly the very last thing you want to wear to a party or social gathering of any kind.

That’s because that $70 Maxi frock offered by Zara, one of Spain-based Inditex’s












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many fast-fashion retail chains, is literally being spotted everywhere. The dress even has its own Instagram account — @hot4thespot — dedicated to sightings of the gown. It had 5,800-plus followers as of midmorning Friday U.S. time.

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Instagram app have between one and 1,000 followers and you can see the road this dress is taking us down. @Hot4thespot does not rank as the most depressing popular follow, as @shavanna features a decapitated Barbie head with fashioned hands and some 18,000 followers. A girl who smashes her face into bread, @breadfaceblog, has 194,000 followers.

From the archives (February 2015): The dress that’s dividing a nation: Is it white with gold stripes? Blue with black stripes? What?

The Maxi dress is no underdog. It’s tied to one of the richest men in the world, Inditex’s billionaire Spanish founder, Amancio Ortega, who long ago honed a knack for pumping out new, hot-selling gear faster than you can down a tapa.

Finding it on Zara’s website though, is — surprisingly — no mean feat. It doesn’t seem to come up under “polka dot,” but the blander description — “print dress” — almost as if it’s hiding out. The Maxi dress has been something of a powerhouse on the fashion scene since about 2010, though its origins stem from the swinging ’60s and designer Oscar de la Renta, according to fashion experts.

Its history is a love-it-or-hate-it story.

In 2015, satirical website Jezebel penned “Death to the Maxi Dress: A Manifesto” definitely came out swinging for the latter position: “Could it be that draping yourself in yards and yard of a fabric that tends to pill unattractively and, even when there are no bumps, highlights every single bump, and clings to undergarments and sticks to your legs when you’re walking is like — I don’t know — maybe kind of a stupid idea?” fumed writer Sara Miller.



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